Category Archive for 'Marketing'

How to Increase Your Auction’s Visibility on eBay

Thursday, March 2nd, 2006

Once you’ve optimised your titles for search terms and your items have short durations to get them near the top of the results, there’s really only one sure-fire way to make your auction stand out from the crowd. Unfortunately, it involves paying eBay more money – but it can really pay off, especially for higher-priced […]

How to Turn eBay Bidders into Long-term Customers

Sunday, November 27th, 2005

Once someone’s bought something from you on eBay, you suddenly have all sorts of details on them. In marketing terms, this information is gold dust. If someone’s bought from you once before, then the chances are that at some point in the future they’ll want to buy a similar item, and you can take advantage […]