Category Archive for 'Marketing'

The Power of eBay “Store Newsletters”

Friday, April 7th, 2006

eBay Stores come with a very powerful feature: store newsletters. When buyers add your store to their favourites, you can offer them the chance to join your mailing list. You can then send highly targeted emails to people who you know were at least interested enough in your products to add the store to their […]

How to Use eBay’s “Promotional Flyer” Tool

Thursday, March 23rd, 2006

If you have an eBay store, then you can print off promotional flyers for it for free.
You might have seen ones that other sellers have sent you – they’re basically lists of items available in their eBay stores, usually bearing this default message: “Thank you for your purchase! Please visit my eBay Store for […]

How to Market Your eBay Business

Tuesday, March 21st, 2006

So you want to market your eBay business? Well, you probably won’t have too much luck with traditional marketing methods – they’re just not targeted enough. The best way to do things is to pay for targeted advertising, which comes up when people search for keywords you specify: they’re looking for exactly what you’re selling, […]